My professional career began in the pharmaceutical sector, eventually leading me to Paris in the early 1970s, where I represented and managed operations for several international laboratories such as MSD, Debat and Abbott across the Arab world. These early experiences laid the foundation for a global career in healthcare, investment, and entrepreneurship.

In the mid-1980s, I relocated to Switzerland, where I founded PHARMAGEN in Geneva. The company specialized in medical marketing and strategic communication for the healthcare sector, with a particular focus on supporting pharmaceutical and medical organizations operating in the Arab world. Through this work, I built strong partnerships across the region and helped introduce innovative marketing approaches tailored to diverse healthcare markets. This was followed by the creation of GENACTION, specializing in multi- sector investments including real estate through acquisitions that contributed to major developments across the Middle East, including hospitality, commercial, and marina infrastructure.

My investment portfolio has also grown to include the aviation sector, with a strategic partnership in airport ground handling services supporting the modernization of regional transport infrastructure. Over the years, I have cultivated solid and long-standing relationships with a wide range of economic and institutional players across the Middle East, enabling impactful cross-border investments and strategic collaborations.

More recently, I have focused on investments in Dubai, particularly in real estate and education. Through Swiss Academy, I support the delivery of high-quality online postgraduate programs in partnership with an American university, contributing to the development of international education and entrepreneurship.